Toyota’s ‘Try My Hybrid’ Facebook app
Toyota Norway homed in on the loyalty of its existing drivers for a customer-acquisition campaign, with surprising results…
View ArticleThe end of the road
Volkswagen saw a chance to rekindle consumers’ love for its Kombi. But how deep did it go?
View ArticleMcDonald’s: ‘Our Food. Your Questions’
Can brand transparency be at the heart of an engaging and effective case study?
View ArticleAldi’s Spoof Ad tops John Lewis Christmas Ad
With just over two weeks to go until Christmas it is Aldi not John Lewis that has run the most effective festive campaign so far, with its agile approach and social media engagement helping it beat out...
View ArticleTop 5 mobile Christmas Ads of 2015
Mark Slade, EMEA Managing Director if mobile ad specialist Opera Mediaworks reveals his top 5 mobile ads of the holiday season. In no particular order – Marks & Spencer, Stork, Currys PC World,...
View ArticleTaste Like This Feels
Both Cadbury and Coca Cola have adopted an eerily similar slogan for their campaigns both focusing on the emotional enjoyment of the products taste. Source: Marketing Week
View ArticleH&M Encourage Recycling
The retail brand has launched its first campaign focusing on behavioural change by encouraging consumers to recycle their unwanted clothes in order to pave the way for a “sustainable fashion future”....
View ArticleWaitrose Streaming Live Ad from Dairy Farm
This coming week, Waitrose is planning on streaming a live advert from one of its dairy farms in order to show consumers where their food comes from. Source: Campaign
View ArticleMcDonald’s on Pokemon Go!
McDonald’s was the first brand to advertise on Pokemon Go. It is part of their strategy to ensure that the brand is involved with new innovative marketing platforms. Source: Marketing Week
View ArticleTop 5 Official Olympic Ads
Always #LikeAGirl Minute Maid #doinggood P&G Thank You, Mom Samsung Official TVC: “The Chant” Visa/The Carpool to Rio Source: Campaign
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